Effective SEO requires a solid understanding of how search engines work and a strategic approach to keyword research and content creation. Search engine optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). It involves using various techniques, such as keyword research, content optimization, and link building, to make a website more visible and appealing to search engines. The goal of SEO is to increase organic traffic to a website, making it easier for users to find it and improving its chances of being selected over competitors. Effective SEO requires ongoing research, analysis, and implementation of best practices, as search algorithms constantly evolve.